What is a Design Sprint?

A design sprint is a great way to solve problems quickly and answer important questions. It is a highly structured innovation cycle, allowing problems to be unearthed, ideas to be formed and prototype solutions to be built and validated, all within a 4-day period. It’s safe to say design sprints are intense!

How Does a Design Sprint Work?

Design sprints work by compressing months of potential work into less than a week allowing you to use your time effectively.

For design sprints to succeed, it is crucial that projects are run by multi-disciplinary teams, including staff members from various areas of the business. For instance, tech companies may bring participants from development, UX & UI, marketing, data analysis, and project managers, to name but a few.

‍

What Does a Design Sprint Achieve?

Before embarking on the problem-solving exercise, it is important to understand how it will help you achieve your business goals. Done properly, a good design sprint can help you:  

• Identify your customers pain points
• Ensure your actions meet your customers’ needs
• Validate final concepts

‍

How Can a Design Sprint Deliver Winning Results?

• Save time and money

A design sprint is intended to be a quick and intensive solution to deliver results, encourage action, bring people together and work on a tight schedule.  

Encouraging your team to uncover solutions in just four days will save your business time and money, for example on design and engineering costs.

• Get feedback from real users

 Listening to your customers is a great way to receive real feedback but it can be a laborious process. Design sprints are a great way to gain feedback quickly and economically; establishing that you are on the right track with the solution you are developing.

By using a design sprint, your business can get a prototype up and running quickly. This process allows your business to receive precise feedback and ensures you can make informed decisions on the solution before rolling it out to wider users.

• Design products that deliver

By cutting out the waffle and indecision and creating an environment that forces focus, design sprints are an economical and practical way to form viable solutions to the challenges your business faces.

All these steps allow you to deliver winning results. It will prevent your business from wasting time and money and begin working on high-structured ideas in just four days!